Click here for a pocket lesson on the Burma Shave billboards, which appeared along interstate highways starting in the 1950's. They were sequential - one line after another. Anyone who has driven on I95 past the dozens of South of the Border signs knows you can't look away.
Advertising is often used to introduce a product, as with Clairol's home hair coloring solution in 1967. The "Does she...or doesn't she?" campaign earned executive Shirley Polykoff the Advertising Woman of the Year honor in 1967. These ads were written by Polykoff and her all-woman creative team... an unheard of practice in ad agencies at the time.
You know it’s all around you and you’d have to be a feral humanoid to avoid it; inbounding marketing is a ubiquitous force. Plus, you’re kind of into marketing and you have at least a general idea of what it’s all about. Do you really know the ins and outs of inbound marketing like the back of your hand? Maybe you’re like me and just missed the day everyone learned about “smarketing”. The other day I checked out some of the Hubspot inbound marketing certifications and it couldn’t have been more helpful for my job. Hubspot offers quick (and free) education without the pains of traditional classes you usually only get in college.
We are happy to report that The Voice has taken on four new interns this summer! Leah, Ronise, Meredith and Kent (L to R) are partaking in a four week "boot camp" internship during the month of June. Through the program, the interns have been enriching their knowledge on the history of advertising, participating in lectures, and dealing with clients firsthand. The internship experience provides the opportunity for the interns to gain academic, business, and marketing training in the context of group and individual projects. The interns are learning skills in copy and graphic design, print ads, websites, social media, and overall branding.
This article is not for all students. You either live to work or work to live. If you consider advertising your art, your life and would like to excel at it; if want to do more to fill your backpack of skills than listening to lectures and reading papers – this article might be up your alley.
The days of the successful college dropouts are over. Tales of how the biggest tech CEOs never received a college education are a thing of the past. In Today’s standards, Gates, Jobs and Zuckerberg, wouldn’t have been hired by their respective companies if they had applied there today.