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You Had Me At Free

Free sandwiches at Subway. pic.twitter.com/yuMjO4ncjI. I've written about it many times, but today's SUBWAY promotion emphasizes the point. The word free is powerful, magical. Use it in your advertising as often as possible. I've seen people line up in the hot sun for an hour for a free wooden chip from CMT: Country Music Television. Denny's had lines around the block when they ran a Super Bowl commercial promoting a free breakfast.

Here's the post from Subway: FREE SUB TODAY when you buy any sub & drink + we’ll donate a meal to @FeedingAmerica. #GoodDeedFeed #NationalSandwichDay. 

And read all about the History of Advertising at info.the-voice.com and the-voice.com/history-of-advertising

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