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History of Advertising

When a Woman Ruled America: The Gibson Girl

Click here for a pocket lesson on The Gibson Girl. Drawn in pen & ink by Charles Dana Gibson, she was all the rage in turn of the century America. Unlike today's underfed waifs, the Gibson Girl was tall, athletic and full-bodied. Her hair was usually coiled up in a chignon and her eyes dreamy, bored, sexy. She was the epitome of style: women copied the high-waist fashion, songs were written about her, she appeared on everything from plates to wallpaper. It's a great example of how advertising is one of the best reflections of society's values and mores at any given time.

History of Advertising


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