You know it’s all around you and you’d have to be a feral humanoid to avoid it; inbounding marketing is a ubiquitous force. Plus, you’re kind of into marketing and you have at least a general idea of what it’s all about. Do you really know the ins and outs of inbound marketing like the back of your hand? Maybe you’re like me and just missed the day everyone learned about “smarketing”. The other day I checked out some of the Hubspot inbound marketing certifications and it couldn’t have been more helpful for my job. Hubspot offers quick (and free) education without the pains of traditional classes you usually only get in college.
This week, Seizo and I went to an interesting seminar led by Marian Salzman, president of EURO PR. Marian has done a ton of work related to the talent pool - and talent drain - of Fairfield county. For those who don't know, Fairfield is in the southwest corner of CT, on the doorstep of NYC. Many people commute into NY for work. There are also multiple ad agencies and corporations based here. For many years, however, the county has been perceived as a backwater where senior execs 'retire' on the job with soft assignments after busting their butts for years in NY.