There are plenty of cliche sayings I could say about graduating from college and finally receiving my undergraduate degree. But I would have to sincerely say that i would like to thank those who helped me along the way.
We are happy to report that The Voice has taken on four new interns this summer! Leah, Ronise, Meredith and Kent (L to R) are partaking in a four week "boot camp" internship during the month of June. Through the program, the interns have been enriching their knowledge on the history of advertising, participating in lectures, and dealing with clients firsthand. The internship experience provides the opportunity for the interns to gain academic, business, and marketing training in the context of group and individual projects. The interns are learning skills in copy and graphic design, print ads, websites, social media, and overall branding.
It is still hard for me to believe that my time at The Voice has gone by this quickly. In these past two months, I have grown more than I imagined one could do in such a short period of time. If someone had asked me two months ago what I hoped to gain from this internship, my response would not have remotely covered the amount of knowledge, insight, or growth I have gained from this experience. I owe this to the incredible people I had the chance to work with. Matthew, Rachel, Amanda, Elyse, Sam, and Aleshia have each played a unique role in making my time here so incredibly positive. I am grateful for having experienced moments of triumph and hardship with the other interns, both of which were essential to my growth at The Voice. Some of my most memorable accomplishments include the day we completed and sent out our first newsletter, the day we got the blog running complete with a new layout and logo, and the week we were featured as AdForum's Agency Of The Week. The obstacles we faced, whether it was technical difficulties or trouble downloading photos, are ones I now value just as much as any accomplishment. From them, I learned how to work through stress in order to get a job done. Leaving The Voice, I have so much more confidence in my abilities to think creatively, communicate my ideas to others, and work with a team. I am especially grateful to Rachel and Matthew for creating such a positive environment that fosters learning and growth for all of its interns. Whether we were ordering pizza for lunch, buying all of the Cheesecake from Adros Diner on National Cheesecake Day, or taking a video of a bird that made its way into the house, every day spent at The Voice is something different. The strong sense of community, encouragement, and support at The Voice is what makes this internship program so special. I feel extremely lucky to have had the chance to be a part of it!
While driving to my first day at The Voice just three days ago, I wondered what the day would be like. I tried to think up all the possible things they could expect of me, hoping that it would be within the realm of what I have learned in my last two years of college. I felt confident in my range abilities, still riding on the high after receiving straight A’s just a few weeks earlier. It is safe to say that I am a perfectionist, the type of student that will read the textbook twice just to be sure that there will be no surprises on the exam. Over-preparing is my specialty, my seemingly fool-proof method for success. I now admit that it was about time for me to get a reality check, one that was about to take place that day.
The Voice Advertising Agency is filming and editing a video of a model of the USS Glacier that was originally built in August of 1954. Launched initially for the US Navy and later used by the Coast Guard, the USS Glacier was used as an icebreaker in addition to research voyages to Antarctica. Active from 1954 to 1987, the USS Glacier was a part of three separate operations. Unfortunately, it was scrapped in 2012.
"Almost Identical: an Experiment by Beldent" takes a different approach to advertising gum. It focuses the personal associations/feelings with chewing gum in general. By putting identical twins right next to each other but having only one of them chew gum, 73% favored those twins who chewed gum, of the 481 people who participated in the experiment.
I am just on the second week of this internship at The Voice and I am already learning the in’s and out’s of marketing. While juggling social media pages and projects from clients, I also have time to myself to learn and soak up every bit of information I can about marketing. Online marketing in particular is one of the main topics I am interested in. The Internet is becoming the place where business is done rather than in person. Here are some tips I have acquired to emphasize your online marketing plan:
Ever wanted to post a video on your website but you were too worried about the loading time that would require? In comes the cinemagraph a mixture between still images and videos perfect for quick loading times packaged in a GIF file. The main idea of a cinemagraph is to take a video and freeze it only allowing one aspect of the overall image to be animated. Here at The Voice cinemagraphs have become a fresh new way for our creative department to express our clients’ desire for cutting edge advertising. Just Imagine how exciting e-mails can become now with the invention of the cinemagraph.