Learn Something! Get the History of Advertising & More from The Voice Ad House

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The 2013 Super Bowl commercials were proof that great advertising is built on a big idea, not an overblown budget. Dodge’s Ram trucks spot was probably the least-expensive spot to produce, with just a pre-recorded voiceover (of Paul Harvey) and still photographs but it touched a nerve in almost everyone.

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Big Idea, Dodge, One, Paul Harvey, Ram, SImple, Super Bowl, The Ad Business

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