Once again it seems that businesses are behind the curve when it comes to mobile. In fact, according to L2 (a think tank for digital innovation), only two-thirds of indexed brands have mobile-optimized sites, and yet a full third of those don’t allow consumers to shop from those sites. Many also fail to provide the full range of content available on their desktop sites, including product search and user ratings, to mobile audiences.
Creating a great user experience takes time and understanding not only how users are going to use your application, but also knowing the limitations of the target devices. This is especially important when considering applications for mobile.