John Wanamaker is known in the biz for saying “Half the money I spend in advertising is wasted; the trouble is, I don’t know which half.” Jumping forward, direct marketing used to be called “accountable advertising”… because you could actually measure ROI, e.g., if AT&T spent x dollars on a mail campaign and got y number of responses, they could measure what was going on. The advertising was accountable to itself.
You know it’s all around you and you’d have to be a feral humanoid to avoid it; inbounding marketing is a ubiquitous force. Plus, you’re kind of into marketing and you have at least a general idea of what it’s all about. Do you really know the ins and outs of inbound marketing like the back of your hand? Maybe you’re like me and just missed the day everyone learned about “smarketing”. The other day I checked out some of the Hubspot inbound marketing certifications and it couldn’t have been more helpful for my job. Hubspot offers quick (and free) education without the pains of traditional classes you usually only get in college.
As a key member of the team that is behind the social media efforts of the Voice, and a marketing student that has also studied social media marketing, I see utilizing social media as an essential, yet overlooked, piece of the marketing mix. Competitors are already on social media, making it the perfect time to update your social and online presence. Utilizing social networks will bring increased exposure of your company, can help improve search rankings, allow you to share information and news instantly, and helps you interact and communicate with both current and future customers.
Mainframe companies pay us a healthy chunk of money to tell their stories. And while everyone is different, we hear the same theme repeatedly: How do we dispel the perception that we're cavemen circling the dinosaur of Big Iron?