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Free is the Greatest Headline Ever Written

With the Super Bowl approaching, I went back and relooked at spots from previous years' games. Most were either misogynistic or humor for humor’s sake. There was one great spot, summarized in a word: Free. The massive queues for a free Denny’s breakfast is testament to the power of that word. Free has a magical quality – a siren call so captivating even savvy shoppers are unable to sail by it.

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