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Social Media Marketing: The Time is Now

As a key member of the team that is behind the social media efforts of the Voice, and a marketing student that has also studied social media marketing, I see utilizing social media as an essential, yet overlooked, piece of the marketing mix. Competitors are already on social media, making it the perfect time to update your social and online presence. Utilizing social networks will bring increased exposure of your company, can help improve search rankings, allow you to share information and news instantly, and helps you interact and communicate with both current and future customers.

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advertising, General, marketing, marketing mix, social media, social media marketing, social networks

Free is the Greatest Headline Ever Written

With the Super Bowl approaching, I went back and relooked at spots from previous years' games. Most were either misogynistic or humor for humor’s sake. There was one great spot, summarized in a word: Free. The massive queues for a free Denny’s breakfast is testament to the power of that word. Free has a magical quality – a siren call so captivating even savvy shoppers are unable to sail by it.

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advertising, Barnum, Free, General, greatest, headline, powerful

We're hiring - Account Execs

We have an opening for an account executive to handle project management and client-facing responsibilities. Act as the point person on various jobs; interface with the creative department, and meet customer needs on a variety of offline and digital needs. The ability to write well and fast is necessary, as well as articulate phone manner, engaging disposition, sharp marketing mind and willingness to take on new responsibilities. Knowledge of social media, PR, ecommerce, SEO and other skills a plus. If you are interesting and interested, please send a cover letter and resume in confidence to info@the-voice.com.

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