Learn Something! Get the History of Advertising & More from The Voice Ad House

Pizzanar: What Is Insight Marketing & Do I Have An Idea

Insight Marketing gives priority to your Insights: the rocket fuel to your inbound sales operations. This is advertising, which is an idea business.

Click here to watch the video and register for the pizzanar 11/30 2:30

Insight Marketing is about the two parts needed to generate leads. First you need a CRM tool — Hubspot is the gold standard — that you actually use and leverage to its full capacity. The other vital half is having something interesting to say: Insights. This is often relegated to the term content, but it's much greater than that. It's big thinking, designed well and uniquely you. It might be funny or profound; text or video; raw or polished. But it will be your voice. Then you go to town with it. 

Pizzanar lunch & learn: Wed., 11/30. $10 at The Voice or stream free online at bit.ly/2fRrK9z.

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Give Me A Reason to Believe

One of the reasons political advertising is usually so bad is that it suspends many of the cardinal rules in advertising. For instance, the current presidential race had constant negativity: Attack the opponent, they are bad, slander, etc. Comparison advertising can be very powerful in advertising, but you can't just say the other guy is poor... you have to give your prospects a reason to choose you, too.

Why does political advertising do this? For one reason, the candidates are often surrounded by a team of veteran flunkies who don't know what they're doing. They may be great in forming platforms and have a golden media rolodex and other marketing components, but they don't know how to develop the creative. And the ad agencies they do hire to develop the work have to pierce that layer of advisors, so it's hard to get the compelling work through. It's OK to go public with a battle with your competition, if you have the stones in your leaf bag. But remember it's not enough to slam them; you must give your prospects a Reason to Believe in you.
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You Had Me At Free

Free sandwiches at Subway. pic.twitter.com/yuMjO4ncjI. I've written about it many times, but today's SUBWAY promotion emphasizes the point. The word free is powerful, magical. Use it in your advertising as often as possible. I've seen people line up in the hot sun for an hour for a free wooden chip from CMT: Country Music Television. Denny's had lines around the block when they ran a Super Bowl commercial promoting a free breakfast.

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Must-Read Books For Anyone in Advertising

Read these for an education in the craft.  What are your favorites that didn't make the cut?  Must-Read Advertising Books 
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advertising

Social Media Marketing: The Time is Now

As a key member of the team that is behind the social media efforts of the Voice, and a marketing student that has also studied social media marketing, I see utilizing social media as an essential, yet overlooked, piece of the marketing mix. Competitors are already on social media, making it the perfect time to update your social and online presence. Utilizing social networks will bring increased exposure of your company, can help improve search rankings, allow you to share information and news instantly, and helps you interact and communicate with both current and future customers.

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Customer Of The Month: ArisGlobal

[embed]https://vimeo.com/132237286[/embed]

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Shine a Light on Business Opportunities with LED

Led Lights by Pixomar, Published on 29 October 2009 http://www.freedigitalphotos.net/

LED, or light emitting diode, is a newer mode of lighting. An LED is easily identified by the smaller collection lights, seen as just dots, that make up the display light itself. LEDs are very bright, and are rising into popularity in advertising due to their stunning imagery and flexibility for a variety of uses.

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The General Tom Thumb Project

This entry is specifically for the last three days of being an intern, and eventually heading to become a part-time worker of this company for the rest of the school semester. Even though I missed last Fridays due to snow (ironically on the first day of Spring), I missed a specific blog entry for last week. Last Tuesday on March 17th, Matt and myself began the video project for Tom Thumb (a.k.a. project 4). The two of us, as well as fellow interns Haley and Cassie, went to the cemetery across the street and visited the grave of General Tom Thumb. Matt spoke a little bit about him, and made me stand in the front of the grave due to the fact that General Thumb and myself are both dwarfs. Piecing together that footage with extra photos from Google was a piece of cake. The following week I made several new edits by rearranging the first edit, and adding a few more clips from last month. Those clips had Matt filming me talking about famous celebrity dwarfs and how I felt about it. Matt thought it would be a good idea to include me in the video, but I initially thought there wasn't enough footage so far, but after discovering that clip from last month, there was enough to make a two minute version (so far). Because of this, I typed a number of important highlights that are associated with General Thumb and printed it out for future filming (hopefully).

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advertising, History of Advertising, The Intern Experience

Can You Buy Our Vote? Absolutely!

For the right amount of money, we’ll do pretty much anything you ask us to do…. video production, online solutions (websites, web apps, eMarketing, etc.) and “traditional” advertising services, such as campaigns, layout, graphic design and copywriting.

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advertising

Go The Extra Mile

Not one advertising agency is perfect. In this one article, there are 10 other articles that will help any business owner improve and enhance their work environment.

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advertising, The Intern Experience