Click here for a pocket lesson on the Burma Shave billboards, which appeared along interstate highways starting in the 1950's. They were sequential - one line after another. Anyone who has driven on I95 past the dozens of South of the Border signs knows you can't look away.
Advertising is often used to introduce a product, as with Clairol's home hair coloring solution in 1967. The "Does she...or doesn't she?" campaign earned executive Shirley Polykoff the Advertising Woman of the Year honor in 1967. These ads were written by Polykoff and her all-woman creative team... an unheard of practice in ad agencies at the time.
You know it’s all around you and you’d have to be a feral humanoid to avoid it; inbounding marketing is a ubiquitous force. Plus, you’re kind of into marketing and you have at least a general idea of what it’s all about. Do you really know the ins and outs of inbound marketing like the back of your hand? Maybe you’re like me and just missed the day everyone learned about “smarketing”. The other day I checked out some of the Hubspot inbound marketing certifications and it couldn’t have been more helpful for my job. Hubspot offers quick (and free) education without the pains of traditional classes you usually only get in college.
We are happy to report that The Voice has taken on four new interns this summer! Leah, Ronise, Meredith and Kent (L to R) are partaking in a four week "boot camp" internship during the month of June. Through the program, the interns have been enriching their knowledge on the history of advertising, participating in lectures, and dealing with clients firsthand. The internship experience provides the opportunity for the interns to gain academic, business, and marketing training in the context of group and individual projects. The interns are learning skills in copy and graphic design, print ads, websites, social media, and overall branding.
This article is not for all students. You either live to work or work to live. If you consider advertising your art, your life and would like to excel at it; if want to do more to fill your backpack of skills than listening to lectures and reading papers – this article might be up your alley.
The days of the successful college dropouts are over. Tales of how the biggest tech CEOs never received a college education are a thing of the past. In Today’s standards, Gates, Jobs and Zuckerberg, wouldn’t have been hired by their respective companies if they had applied there today.
It is still hard for me to believe that my time at The Voice has gone by this quickly. In these past two months, I have grown more than I imagined one could do in such a short period of time. If someone had asked me two months ago what I hoped to gain from this internship, my response would not have remotely covered the amount of knowledge, insight, or growth I have gained from this experience. I owe this to the incredible people I had the chance to work with. Matthew, Rachel, Amanda, Elyse, Sam, and Aleshia have each played a unique role in making my time here so incredibly positive. I am grateful for having experienced moments of triumph and hardship with the other interns, both of which were essential to my growth at The Voice. Some of my most memorable accomplishments include the day we completed and sent out our first newsletter, the day we got the blog running complete with a new layout and logo, and the week we were featured as AdForum's Agency Of The Week. The obstacles we faced, whether it was technical difficulties or trouble downloading photos, are ones I now value just as much as any accomplishment. From them, I learned how to work through stress in order to get a job done. Leaving The Voice, I have so much more confidence in my abilities to think creatively, communicate my ideas to others, and work with a team. I am especially grateful to Rachel and Matthew for creating such a positive environment that fosters learning and growth for all of its interns. Whether we were ordering pizza for lunch, buying all of the Cheesecake from Adros Diner on National Cheesecake Day, or taking a video of a bird that made its way into the house, every day spent at The Voice is something different. The strong sense of community, encouragement, and support at The Voice is what makes this internship program so special. I feel extremely lucky to have had the chance to be a part of it!
As a key member of the team that is behind the social media efforts of the Voice, and a marketing student that has also studied social media marketing, I see utilizing social media as an essential, yet overlooked, piece of the marketing mix. Competitors are already on social media, making it the perfect time to update your social and online presence. Utilizing social networks will bring increased exposure of your company, can help improve search rankings, allow you to share information and news instantly, and helps you interact and communicate with both current and future customers.