Learn Something! Get the History of Advertising & More from The Voice Ad House

Matthew Hallock

http://the-voice.com/our-team/
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Recent Posts

Pepsi spot is only missing one thing: An Idea.

Back in the old-fashioned times before the internet, I used to go to the Museum of TV & Radio in NYC and watch TV commercials on VHS. They have a vast archive there, including a tape with a compilation of Pepsi spots and its classic tag line, The Choice of A New Generation. Watching them all back-to-back surfaces the irony that there are several generations of commercials with the same line.

Fast forward to today, with the cringe-worthy spot featuring Kendall Jenner. 


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History of Advertising

If Women Ruled The World

Probably fewer wars, resistance to the defense/oil/pharma economic machine, more empathy, greater equality, reduced corporate greed, same pay for the same job, universal access to health care, less global corruption, niceness not nastiness, enhanced sense of a global family... that's for starters. On this International Women's Day, State Street did a great job by putting a female in front of the bronze bull on Wall Street. Those male-driven corridors reek of testosterone, ego-centric mentalities and an artificial value system (and brains and money, to be fair).

Years ago, Shirley Polykoff ruled a female department of staffers selling products for their gender at FCB. She wasn't the first woman to work in advertising, but she was the first in NY to be empowered with a platoon of soldiers and a budget. One of their great early successes was for Clairol Hair Color. "Does She ... or Doesn't She" became a catch phrase across the country. The reference was does she or doesn't she color her hair, but the obvious double entendre was does she or doesn't she... you know... boink. Watch this video for a pocket lesson on how Shirley changed the game.

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History of Advertising

Don’t Let Art Direction Become A Lost Art

This ad does exactly what its creator wanted. Men, lechers that we are, think: “Heh, heh, I’m going to get a free gander at her privates.”

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History of Advertising

Happy World Radio Day

ROI: 1st Radio Commercial Sells 3 Condos

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History of Advertising

P.T. Barnum: The George Washington of Advertising

PT Barnum invented many of the techniques that we employ in advertising today. How many can you utilize in your business? Click here to read my article at adforum.com: P.T. Barnum: The George Washington of Advertising.

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History of Advertising

Why Paul Rand Transcended Design

Paul Rand is known as one of the most iconic graphic designers in American history, but his contributions are even greater than that. He elevated commercial artistry into graphic design. Previously, art directors were often known (behind their backs) as page decorators. Make it pretty, make it blue, send it through. Rand was one of the best, most articulate, most persuasive practioners to show companies the power of a corporate vocabulary — how their imagery (logo, colors, type, visuals, etc.) established how they were perceived in the marketplace. Other famous Rand logos were for UPS, Westinghouse and NeXT computers (for Steve Jobs).

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History of Advertising

My Top 5 Books of 2016

Old Testament: Lots of smiting and other cool action. I discovered that you can read the bible during church services and nobody will stop you. Heaven forbid I pay attention.

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Happy Holidays from the voice

All year we work for our cause
Up and about like bees in the hive.
But during the holidays, we always pause
to say thanks for being part of our lives. 

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Thanksgiving and the Selling of the New World

In 1620: The Mayflower lands at Plymouth [in now Massachusetts] with 102 people. The brutal winter kills half within five months. “Wild beasts and willd [sic] men” are all around them. This was the start of the settling — and then selling — of what became America. 100 years later, here's a drawing of Savannah, Georgia, showing the clean grid format the city still has today. The idea was to make it compelling for people to come and settle there.

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History of Advertising

Pizzanar: What Is Insight Marketing & Do I Have An Idea

Insight Marketing gives priority to your Insights: the rocket fuel to your inbound sales operations. This is advertising, which is an idea business.

Click here to watch the video and register for the pizzanar 11/30 2:30

Insight Marketing is about the two parts needed to generate leads. First you need a CRM tool — Hubspot is the gold standard — that you actually use and leverage to its full capacity. The other vital half is having something interesting to say: Insights. This is often relegated to the term content, but it's much greater than that. It's big thinking, designed well and uniquely you. It might be funny or profound; text or video; raw or polished. But it will be your voice. Then you go to town with it. 

Pizzanar lunch & learn: Wed., 11/30. $10 at The Voice or stream free online at bit.ly/2fRrK9z.

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